Signed Exchange to retain publisher brand identity in Google AMP.
Searching for results in Google is now mostly showing AMP pages. Clicking on these results/amp pages are opening quite instantly. It’s due to the AMP Cache that Google uses to deliver preloaded content. The downside of this was, it was not keeping the brand identity in the browser URL or the address bar.
Thanks to the signed exchange, we can put a stop to the loss of brand identity.
Here is an example of the same: