# About Me

From Code to Leadership

I’m Pradeep Sonawane, a 15-year veteran of rtCamp and an engineering leader dedicated to building exceptional teams and innovative web solutions. Starting as a developer in 2009, my career quickly expanded across project management, presales, and consultancy. I now lead engineering teams, leveraging years of experience that includes successful execution on projects for Google and speaking at the Google AMP Roadshow in 2018.

My commitment to web excellence led me to create WebAuditor.io, a powerful SaaS tool that streamlines performance analysis, helping developers make optimization faster and more effective.

Listen to my podcast about AI in Automation on WP Builds Podcast

Get in touch
Pradeep Sonawane

# Recent Blog

  • Signed Exchange to retain publisher brand in AMP

    Signed Exchange to retain publisher brand identity in Google AMP. Searching for results in Google is now mostly showing AMP pages. Clicking on these results/amp pages are opening quite instantly. It’s due to the AMP Cache that Google uses to deliver preloaded content. The downside of this was, it was not keeping the brand identity…

  • Google AMP Ads and standard webpages

    Have you ever tried using amp ads on non-amp/standard webpages? Sounds weird given that amp components are supposed to be used on amp pages only. However, the way amp is evolving, there is a possibility that we could use amp as a Framework also. At first, I did an experiment of using amp-ad component on…

  • Optimization of videos for AMP Stories

    Quick Summary – AMP Plugin 1.2 and latest has AMP Stories feature for WordPress Ecosystem. Transcoder Plugin is available for Video Optimization in both free and premium plans. Optimize videos up to 90% smaller in file size than original using Transcoder. The Transcoder 1.3 plugin will be available for people in next week. A few…

  • Possibilities with AMP Stories in WordPress

    After Snapchat, WhatsApp, Facebook, Instagram and now Youtube stories, we have a way to use “stories” or “status” feature in WordPress also. For this, we will need: Latest official AMP 1.2.0 plugin which has this AMP Stories (beta) feature Latest Gutenberg plugin (The one merged into WP 5.0 is old.) Here are some AMP Stories…

  • Amplify WordPress Sites

    Some quick tips for WordPress developers to do “WP to AMP” conversion. Follow these steps: Install Official AMP plugin Use AMP in Transitional mode (formerly Paired mode) Check “Disable Admin Bar on AMP pages” checkbox. This should give you amp site at /?amp page. You can also choose which pages to make AMP ready. 1.…

  • Experiencing Google AMP Roadshow Mumbai 2018

    Google AMP Roadshow Mumbai 2018 happened at ITC Maratha hotel. There was a small meet-and-greet before the main event for Partners / Speakers and an opportunity to solve queries before the event. Here’s what happened. Oct 26th, Partners event This was one day before the main AMP Roadshow event. Google team asked us to meet with…